Psyche

Psyche
psyche.co.uk United Kingdom

From humble beginnings, Managing Director, Steve Cochrane, opened his first business in the North-East seaside town of Redcar in 1982. It was quirkily named, Sliced Tomatoes. This was a small boutique for the aspiring punk rocker to showcase his band’s unique dress style. Quickly, Steve realised he was better at business and fashion than he was at playing in a band and in 1984 the first Psyche boutique was born. Innovation was already top of Steve’s wish list as he brought high end designer brands such as Helmut Lang, Gucci, Dries Van Noten and Prada to the North East of England for the very first time. Customers couldn’t get enough and so a second store opened in 1988. This quickly became a landmark for the industrial town of Middlesbrough.

In 2002, a local department store, E. Upton & Sons, got into financial difficulties and went into liquidation. Not one to miss an opportunity, Steve sold everything he owned to create his dream … a department store fashion destination with the feel, style and individuality of an independent boutique. He created 35,000 square feet of his dream with a mission to create the ultimate experience in retail theatre.

Over the years Psyche has attracted great interest from many plaudits in the fashion industry and has won a string of awards along the way, including the much coveted Drapers Fashion Awards on two separate occasions, FHM magazine’s Retailer of the Year, GQ Magazine’s Best Menswear Shop and runner up to Harrods in Department Store of the Year 2012.

Psyche is now also among Vogue magazine’s Top 100 Best British Shops voted ahead of Selfridges, Birmingham, and Harvey Nichols, Leeds, and has even achieved the accolade of 34th Best Shopping Website in the World by The Times.

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