The year was 1949. The war was over. There was a sense of optimism, a feeling that you could do anything, as long as you put your mind to it. It was at this pivotal moment that PRO-Keds was born to challenge the status quo.

PRO-Keds was introduced to the world by George Mikan, basketball's original Big Man. Mikan's formidable style of play challenged the fundamental concepts of the game - so much so that the rules were changed because of him. And his challenger spirit brought results: PRO-Keds took Mikan and the Minneapolis Lakers to five NBA championships in the 40's and 50's. The team is remembered as much for its humility and integrity as for its dominant victories.