In 2006 Brendan established the first Murdock London barbershop in the creative hub of Shoreditch. Its unique offering of classic services and modern men’s accessories was an instant success. Six more of Murdock’s enclaves soon followed across the capital’s most inspiring areas. From sub-cultural Soho to the financial heart of the City via the historical cobbled-streets of Covent Garden.

In collaboration with the barbers’ expert knowledge and in response to the needs of the barbershop clients, Brendan created the signature Murdock collections of cologne, grooming and skincare. Sourcing the finest raw ingredients from his global travels, the collections are specially developed to suit the tastes and needs of gentlemen the world over.