Based on the concept of "making your daily life happier, one step at a time".
Ficouture makes things by focusing on "items that you might want, or things
that would be convenient if you had" for trips, outings, works, or daily life.
The collection has a theme of "one country" for a period of a year.
Before conducting the design, the designers stay in the theme country,
feeling its air on their skin and experiencing some of its "cultural elements," such as its daily life,
history, art, and music, while preparing the design.

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