Escentric Molecules

The visual language of Escentric Molecules reinforces perfumery as science + art.

Each aroma-molecule in the series 01, 02, 03 is explored in binary pairs:

Escentric fragrance – a formula
Molecule fragrance – a molecule

This binary pair at the heart of Escentric Molecules translates to an emphasis on binary notation in the design. Binary is explored in a number of different ways, some esoteric, and others readily decodable, such as classic binary code.

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