Because time passes quickly, and because sometimes it's just the right moment for a change of course, and because you really have to follow your dreams, Brice Jaunet created his own brand of watches after 15 years in the watchmaking industry.

During those years, he worked in both the world's largest watchmaking groups, starting with Richemont, where he worked at Cartier. He then worked for Baume & Mercier and continued his career internationally at Raymond Weil. He eventually joined LVMH Group as Export Director for the Zenith brand, then as Vice-President International Marketing. He then assumed the management of the brand in France.