Benny Gold is our San Francisco based streetwear brand and boutique.

Over the past decade it’s grown from a small side project of mine to one of streetwear’s more celebrated labels. As a brand, we emphasize the importance of staying true to your passions, growing up without growing old, and a DIY work ethic. It’s a labor of love and hard work on the part of a close knit group of friends and family, but we try not to take ourselves too seriously.