ARTHUR currently embodies all the authentic, timeless values associated with the family :

comfort, relaxation and "joie de vivre".

The brand has made a name for itself by joining the growth trend of well-being and cocooning.

The “arthur attitude” is still as evident as ever: fantasy, humour and exclusive designs.

The concept of “chic family homewear” revolves around a simple idea: offering underwear and homewear for cocooning evenings, for the whole family. Cocooning is a whole lifestyle in itself, a very personal way of feeling at ease at home in indoor clothes that are a pleasure to wear.