Always Outnumbered Never Outgunned (AONO) is an independent UK based lifestyle brand from Brighton, United Kingdom.

We pride ourselves on outstanding customer service and timeless cuts throughout all of our barbershops . Our garments are of the highest quality alongside the barbering tools and collaborations we release on a yearly basis. Founded by Paul Hewitt in 2011 a Barber from Brighton, with his deep roots within the tattoo and barbering community and his love for streetwear, AONO was born, releasing a small run of the AONO Logo t-shirts & selling it out of his shop it quickly got a name far and wide.