Alife is a lifestyle concept based on and within Downtown, New York City. Its focus is on art and creativity with a strong penchant for originality...even if that means stealing it. Alife's mission is to showcase, elevate and perpetuate the Downtown, New York City culture from which it is born. Alife cannot be defined by one cultural movement alone.

The source of art is in the life of a people, and our people are a mix from diverse backgrounds and with diverse interests. We paint, we sing, we rhyme, we skate, we bike, we ride, we drink, we smoke, we fight, we dance, we break, we rave, we talk, we write, we act…

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