A QUESTION OF what? A QUESTION OF is the story of two friends with a shared passion for making sustainable living a simple choice. The journey started out in 2010 with the production of a small collection of under-ground inspired black and white printed organic T-shirts. It did not take long before fashion stores all around the world, ranging from Paris to London and Tokyo to Berlin, noticed the brand’s clean and playful designs. The high demand meant that the small production of black and white T-shirts quickly evolved into four full collections a year.