Bruta is a unisex brand founded in 2015 by London based artist, Arthur Yates. The first collection 'Gaucho Zambo' launched SS16 and since then the label has continued to grow in popularity, recently launching their SS17 collection 'Fritto Misto'.
Bruta was started with the focus on a single item, the shirt, inspired by art, culture and traditional crafts. The shirts relaxed fit and unique embroidery almost throws a grace of elegance at streetwear, making for a distinctive fun, vintage look, perfect for the summer months.
Speaking to Liberty London, Arthur Yates describes his venture into Fashion from his Art background:
"Starting the brand was quite a natural thing for me, I initially had a business supplying high street stores, and I was using it to fund art shows I was putting on. I thought I could merge these two worlds into one, and Bruta was born. I’ve always worn shirts, I’ve got a big collection of vintage shirts and my girlfriend always borrowed them from me, so it made sense to make a unisex shirt brand. I see the shirts as something you decorate your body with, and I wanted to create something to decorate your home so I made the pots. I like the idea of doing something one-off too, so the pots are all hand-painted. I was drawn to the chaos of that, and I feel like that’s something missing from fashion."
Brutas clean cut shirts are a must have for SS17, the brand is certainly going to continue to grow in popularity and be picked up by more menswear stores as it establishes itslef as a key menswear brand.
Check out the Bruta SS17 'Fritto Misto' collection:
Visit the official Bruta Website to see more.