Wrong Weather is a Fashion and Lifestyle Online Store and Concept Store for Contemporary Men based in Porto, Portugal.
With the 21st century man in mind, our goal is to offer a complete and outstanding shopping experience whether it be in our physical store or online.
Founded in 2009 as a special place to explore fashion, art and photography, Wrong Weather has established itself as an interest landmark in Porto. The Wrong Weather store is located in one of Porto’s main avenues Avenida da Boavista, a stone throw’s away from the emblematic Casa da Música, one of Rem Koolhaas masterpieces and one of the city’s greatest landmarks.
“There’s no such thing as bad fashion, just the wrong weather.”
Our passion for fashion goes beyond the traditional store setting as we aim to support national fashion design emerging talents alongside well established brands and this passion is also the driving force behind our self named line of clothing and accessories, thoughtfully created to be clean, mindful, responsible, high quality and affordable.