Wrangler

Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experience; we believe that clothing should be designed to fit the needs of the people wearing it.

This has been true since Wrangler was launched in 1947 in Greensboro, North Carolina, on a platform of innovation and an idea to create the best-possible jean, jacket and shirt for cowboys. We added special features designed to add functionality to jeans; flat rivets that wouldn’t scratch your saddle, watch pockets, felled seams for a more comfortable cowboy ride and 7 belt loops rather than the usual 5.

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