The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White. The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail for the modern man.

All clothing is expertly constructed by hand in the Private White V.C. Factory, Manchester, where garments are designed and developed using only the finest regionally sourced fabrics, trims and materials.

Materials are sourced locally where possible with the majority of cloth being supplied from the mills in the surrounding area. These too have a wealth of history behind them, holding a trading relationship with the factory since Jack White’s days.