As a designer influenced by nature it was quite logical that James Heeley should be fascinated by the world of scent. It was in France, through his design work that the young Englishman discovered how scents are 'designed' and made.

One of his first scents, 'Menthe Fraîche' (2006) is remarkable as a contemporary, elegant and highly wearable scent created from such a simple yet difficult ingredient: mint. With time his beautifully constructed, natural, light scents evolved into more complex creations such as 'Cardinal', 'Esprit du Tigre', 'Cuir Pleine Fleur' and his recent collection of ‘Extrait de Parfum’.