J Brand set out to create timeless, classic and sophisticated jeans with an emphasis on fit and the inspiration to make a woman look and feel beautiful in her jeans. Since the launch in 2004, J Brand has achieved a winning combination of style and comfort, with a vision to create a jean that fit so perfectly it would follow the contours of the body.
With the introduction of the dark-washed skinny jean, J Brand was the first company to drive the skinny jean trend with global distribution. J Brand also introduced stand out trends like the Love Story flare and the Houlihan cargo pant. In fall 2008, a men's line was introduced embodying modern classics with a masculine sensibility.
In spring 2012, J Brand introduced a ready-to-wear collection designed to pair back to denim with luxurious contrasting fabrics while continuing the simplistic attention to detail and sensibility of the brand. Remaining authentic and true to the customer while delivering inventive designs, J Brand continues to be an industry leader in the fashion world. The breadth of the brand also includes past collaborations with such designers as: Proenza Schouler, Christopher Kane and Simone Rocha.