In 2015, Hoon will celebrate its 10th anniversary. Over the past decade, founder Adrien Haddad has prioritized the product over marketing and been guided by passion rather than the consumer.

This ethos has prevailed since the launch of the brand’s first jewelry line in 2005. Collaborating with luxury jeweler Arthus-Bertrand, the first Hoon creations were inspired by street culture, highlighted in their sleek design and flawless finish. This unique combination of urban culture and artisanship became a fundamental part of Hoon’s DNA and quickly attracted attention from renowned celebrities and stores alike.

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