“blackmeans” was launched in the season of 2008 A/W as leather brand.
blackmeans establishes the concept of values latitude and creating new form of perception
within the frame work of Japanese hardcore Punk/ post-anarchism.
It's about an aesthetic tinged with a bit of the barbaric and avant-gardism.
The conjunction of various inspirations is an integral element of their design.
Along with being among the members to incorporate elements and the other influences of hard-core punk, tribal, motorcycles and high fashion,
there were often overt freestyle elements in their collection.