Wax, Gel, Fiber, Mudd, Clay, Paste, Putty, Pomade… We’ve heard it called just about anything and there are 100’s of options out there for the modern day man wanting to…
Baxter of California
Welcome to Baxter of California, one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick.
Suddenly, guys got grooming. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by our experts proved that all skin is not created equal.
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