Satchels, totes and rucksacks for men and women who like their design to come without dictates. That’s the backbone of Ally Capellino, the accessories label so unlike your average fashion brand that, in the beginning, its name was never even intended to stick. A renegade from the outset, founder Alison Lloyd’s debut collection of T-shirts sent up the 1980 Moscow Olympics scandal. After heading up young British design during that decade, her characterful classics have since brought her label international acclaim and cult status among like-minded customers.

More than 30 years on, Ally Capellino accessories have taken their place on the global stage, reliant not on trends, but on timelessness and quality of design, and discreetly representative of a discerning type of modern consumer. Lloyd’s faithful fans return time and again not for this season’s It-bag, but for unassuming and expertly made pieces that fit into their urban existence.